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Writer's pictureBrucey B. Goldwater

Nut Up or Shut Up: The Questionable Rebranding of Nutter Butter

Nutter Butter’s controversial rebranding has become the buzz of social media for it’s new aggressive and sexual tone. The peanut butter cookie company has taken a no-holds-barred approach to Twitter, insulting competitors and threatening children with peanut allergies. Just take a look at what they had to say about Fig Newtons:

Brutal! I’m like, shit is pretty funny, but also how that dude know what a dog’s dick taste like? All I’m saying is, I’m never eating a Fig Newton again now that I know it’s flavored like a dog’s gross dick. The boys at Figgie Newts have not issued a rebuttal to the tweet which is, as far as I’m concerned, an admission of guilt. And the Newtons weren’t the only ones getting called out, Nutter Butter also targeted fellow cookie maker, Famous Amos, tweeting:

The tweet launched instant twitter backlash against Famous Amos cookies for the alleged, but completely unsubstantiated claim, that they are in fact “little Jim Crow Cookies.” Alan Siegalman, CEO of Famous Amos told reporters, “We were founded in 1975 and have no association with blackface or Jim Crow segregation. Maybe they were thinking of Aunt Jemima or Uncle Ben? I assure you we do not support racism.” But that wasn’t good enough to stop them from getting cancelled. Nobody is eating those cookies now, Alan, you racist piece of shit!


Nutter Butter’s most controversial tweets came in a back-and-forth tweetstorm with rival cookie snack, Chips Ahoy! And Nutter Butter threw the first punch:

Damn son! Nutter Butter been getting up in your mom’s gullet and your daddy don’t know about it. That sounds like it could be considered adultery but then again, he said they been together since middle school so maybe she cares more about him than your daddy. Sounds like it could have even been like an on-going thing throughout your mom and dad’s entire relationship where Nutter Butter and your mom would lose touch for a few years but then meet back up when she had a conference in Nut But’s hometown and then he would end up fucking her mouth. I’m assuming that the “gagagoosh” is the sound of an ejaculation? Truly disturbing. Chips Ahoy did tweet out a reply, throwing some more fuel on this snack food Twitter flame. Here’s their response:

Weak. Obvi no sense of humor. Little cucks just looking to get ratioed. And get ratioed they did. Nutter Butter hit back with the quickness...

Chode stump! Lol! And dang, Chips Ahoy’s momma seems to be slurping on Nutter Butter, blow job style, WHILE THEY ARE TWEETING. You're telling me Nutter Butter is live tweeting that slurp sesh in the middle of their Twitter war?! That's gotta sting!

Chips Ahoy is probably the one that should be embarrassed. His momma probably went to the 8th grade Homecoming dance with Nutter Butter and gave him the slob treatment behind the air conditioning units outside the gym. Sure it was awkward, but it was also innocent and pure because it was their first time exploring their budding sexuality. Plus Chips Ahoy got barely any likes on this weak ass tweet. Raaatiiiiioooooooed. Nice try.

WOW! He even called Chips Ahoy’s momma kind-hearted, he really does care about her! It almost makes you wonder if she would have been happier had they ended up together. Like, maybe in another life.


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